The One Club for Creativity Mentor & Creative Program + Zambezi partnered to select 5 up and coming creatives to collaborate with mentors to complete a brief over the course of 6 weeks. We chose Elmer's Glue, deciding to reposition their focus from younger children to Gen Z. "No Wrong Answers" is our take on capturing the essence of the Gen Z spirit and the limitless creativity waiting to be channeled during this unique time in history.
Elmer's Glue | NO WRONG ANSWERS
AD: Greg Plater/ Bella Hardt
CW: Andrew Rhee
Graphic Design: Mo' Lamikanra / Ethan Nelson
Challenge: Gen Z remembers Elmer’s - from 3rd grade. Glue has been outgrown.
Insight: Gen Z aren’t afraid to do things their own way, but they’re constantly told they’re going about it all wrong.
Opportunity: Elmer’s can champion Gen Z’s creativity and show that they support their vision for the world.
Execution:
Activations • (Live Printing Art Project) • Museum of Wrong Answers • Lunch Box
Digital / Print / Social Ads
